Repositorio Universidad Estatal Península de Santa Elena
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Podcast to promote cultural awareness in the efl classroom
(La Libertad: Universidad Estatal Península de Santa Elena, 2026, 2026-09-28) Limones Bajaña, Sharon Elizabeth; Santistevan Quirumbay, Ginger Dayanna; Nieto Herrera, Diego Josué
This study explores teachers’ perspectives and experiences regarding the use of podcasts to foster cultural awareness in students. A qualitative approach with a phenomenological design was employed, using open-ended interviews with five teachers from two schools in the Province of Santa Elena. The results show that podcasts are an effective pedagogical tool in the process of cultural awareness, as they expose students to authentic language, different perspectives, and situations of intercultural communication. This teaching resource, in turn, fosters reflection and promotes respect for diversity while establishing meaningful conversation when integrated with appropriate strategies, such as pre-listening, listening and post-listening. Challenges to use of podcasts in the classroom were also identified, such as time constraints, teacher methodological preparation, limited access to digital resources, and unstable internet connections, which limit their effectiveness in educational contexts. The research suggests that, despite limitations, educators emphasized that podcasts support, motivate, and enhance students’ ability to interact in real-world contexts, creating more inclusive classrooms and more active in their learning process.
Interaction with native speakers as a bridge to build confidence
(La Libertad: Universidad Estatal Península de Santa Elena, 2026, 2026-09-28) Tomala Malave Leonardo Paul; Yagual Yunda George Javier; Terán Molina Diana Verónica
Despite structured English instruction, many EFL learners have limited opportunities for authentic communicative practice, which restricts the development of real-world speaking confidence and fluency. This qualitative phenomenological study aimed to understand students’ perceptions of how direct interaction with native speakers impacts their confidence and communicative competence. Specifically, it sought to identify the types of interactions that build trust, examine the confidence students develop through authentic communication, and describe the benefits of participating in communicative experiences. Data were collected through semi-structured interviews with five experienced EFL students and analyzed to determine how these experiences contributed to their English learning in academic, professional, and personal areas. The results showed that regular interaction with foreigners significantly improves students’ confidence, listening comprehension, speaking fluency, pronunciation, and overall communication skills. Participants emphasized that real-life conversations expose them to more natural language use, authentic everyday expressions, and new cultural perspectives that are difficult to replicate in a typical classroom. They also agreed that these interactions create communicative environments that offer constructive feedback and consistent practice. The study concludes that authentic interaction with native speakers should be strategically incorporated into English instruction, as it promotes communicative competence and long-term language development. English teachers and language mentors are therefore encouraged to include conversational activities, collaborative international projects, and virtual meetings that foster the use of English in authentic and natural settings.
Mentorship as a pedagogical resource to improve english learning
(La Libertad: Universidad Estatal Península de Santa Elena, 2026, 2026-09-28) Sánchez Loor, Alex Alfredo; Aguilera Perero, Jean Marco; Sánchez Paguay, Jefferson
This research explored Mentorship as a Pedagogical Resource to improve English Learning among higher education students at Universidad Estatal Península de Santa Elena. The study aimed to examine students' perceptions of peer mentoring, focusing on how it is implemented, and the advantages and difficulties learners face when this resource is applied to develop oral communication in English. A qualitative method was applied through one-on-one interviews with five students who participated in a peer mentoring program, guided by an eight-question, open-ended questionnaire. The findings indicated that students perceive peer mentoring as a significant strategy for enhancing confidence and mitigating anxiety when engaging in English communication. The presence of a more proficient peer fosters an environment characterized by trust and support, thereby contributing to the development of Students linguistic skills. It was reported that students achieve fluency in the target language through structured practice that moved from simple conversations toward more complex, real-life interactions. However, the process was not its without its challenges, including but not limited to low self-esteem, and fear of making mistakes, dependence on translation, particularly during the early stages of the mentoring process. The study concludes that mentorship contributes significantly to the development of speaking skills and self-confidence in EFL learners when it is implemented gradually, with patience, empathy, and consistent feedback from the mentor.
Marketing relacional para el almacén Lupita, cantón La Libertad, año 2025.
(La Libertad: Universidad Estatal Península de Santa Elena, 2026, 2026-09-25) Ramírez Tomalá, Lisbeth Estefanía; Alejandro Lindao, Carola
El presente trabajo de investigación se centra en el análisis y desarrollo de estrategias demarketing relacional para el almacén Lupita, el objetivo principal del estudio fue analizar el marketing relacional que contribuya al fortalecimiento del vínculo a largo plazo con los clientes del almacén Lupita, cantón La Libertad, año 2025. La metodología empleada se llevó a cabo con un enfoque mixto; se integró el alcance descriptivo, un diseño no experimental con corte transversal; además de los métodos analítico y sintético, lo que permitió fundamentar la teoría de la investigación. Los instrumentos aplicados fueron las encuestas a 132 clientes y las entrevistas al administrador, a la contadora y a un vendedor con más experiencia. Con los datos obtenidos, se identificó que el almacén tiene factores que favorecen este vínculo, pero también se evidenciaron deficiencias. Para ayudar a mejorar estas debilidades, se elaboraron
estrategias mediante una matriz estratégica y, después, un plan de acción. Se espera que con estas acciones fortalezca el vínculo con los clientes y aumente sus ventas.
Calidad del servicio en los consultorios odontológicos Rodental del cantón La Libertad, año 2025
(La Libertad: Universidad Estatal Península de Santa Elena, 2026, 2026-09-25) Malavé Ávila, Isaac Gabriel; Tigrero Suárez, Freddy Enrique
Esta investigación abordó la necesidad de fortalecer la calidad del servicio en los consultorios odontológicos “Rodental” del cantón La Libertad, año 2025, mediante la aplicación del modelo SERVQUAL. El objetivo fue analizar el nivel de calidad del servicio en los consultorios odontológicos “Rodental” del cantón La Libertad. Por ende, la metodología utilizada abarcó un enfoque mixto, caracterizado por un diseño no experimental y transversal, elaborando encuestas dirigidas a los pacientes que acuden a los consultorios odontológicos, en conjunto con entrevistas al director y a los trabajadores. Los resultados evidenciaron una percepción general favorable de la calidad del servicio, destacándose las dimensiones de confiabilidad y seguridad, especialmente en la precisión del servicio, la confiabilidad de la información, la cortesía del personal y el cumplimiento de las normas de bioseguridad. Sin embargo, se identificaron brechas significativas en las dimensiones de tangibilidad, capacidad de respuesta y empatía, principalmente en la identificación del personal, los tiempos de espera, el agendamiento de citas y la atención personalizada. Asimismo, las entrevistas revelaron que no existe un modelo formal para evaluar la calidad del servicio, basándose principalmente en la experiencia del personal y las opiniones de los pacientes. Con base en estos hallazgos, se propusieron estrategias orientadas a fortalecer la identificación del personal, optimizar la gestión de citas y los tiempos de atención, capacitar al personal en atención al cliente e implementar un sistema formal de evaluación de la calidad. Se concluye que estas acciones contribuirán a reducir las brechas identificadas, mejorar la satisfacción de los pacientes y promover el mejoramiento continuo de los consultorios odontológicos.